Toussaint Edition Hoodie (PW)

Why Toussaint Louverture:
Toussaint Louverture understood that power is not sustained by force alone, but by narrative. Enslavers controlled the plantation with violence and information—who was permitted to speak, what was believed inevitable, and which futures were imaginable. Toussaint disrupted that system by mastering the language of his enemies, issuing proclamations, treaties, and laws that reframed enslaved people not as property, but as political actors. He fought not only armies, but the stories that justified them.

Product Description:
Before the screen, there was the proclamation. Before the broadcast, there was the decree.
“Propaganda Will Be Televised” recognizes that domination has always depended on repetition, spectacle, and controlled messaging—only the medium has changed. From plantation notices to state bulletins to glowing screens, authority survives by narrating reality until it feels natural.

This piece honors Toussaint Louverture’s refusal to accept the story handed to him. It stands as a reminder that liberation begins the moment people stop consuming the narrative and start rewriting it.

• 80% cotton, 20% recycled polyester fleece
• Relaxed unisex fit
• Dropped shoulders
• Lined pullover hood with no drawcord
• Kangaroo pocket in front
• Sleeve cuff ribbing
• Blank product sourced from Vietnam

Disclaimer: The brushed interior of this hoodie tends to shed. To reduce visible traces of lint on clothes, avoid wearing dark colors under light-colored clothes and vice versa.

Size guide